The Chocolate Dictionary

definitions for chocolate lovers


A chocolete is an aesthete of chocolates. A person for whom it is not enough just to buy good chocolates, one must also know how to appreciate them. For a chocolete, a good eater makes a good chocolate even better.





Chocastrology, and its corresponding chocoscopes, is the astrological interpretation of how a person’s Sun sign influences their chocolate preferences.

  • Ariens are said to be consumers rather than savers. They like to eat all their chocolates in one go.
  • Taureans generally adore chocolate in any form and have a strong aesthetic streak.  Ideally, they like their chocolates to come in pastel-coloured boxes tied with a pretty ribbon.
  • Geminis tend to be very discriminating. They like to nibble a bit of their chocolate before making a choice. If they don’t like it, they put it straight back in the box.
  • Cancerians prefer eking out their chocolates over a long time. They can make even the smallest box last a whole week.
  • Leos like to have first pick. Sometimes insist on it!
  • Virgos are seen to transform their chocolate truffles into a fine dining experience. They will still down at a table and eat the ganaches, pralines, etc. off a plate with a knife and fork.
  • Librans, with their tendency for balance, often buy two boxes of chocolates, one milk and one dark, then eat an equal amount of each.
  • Scorpios, born under what many consider to be the most sensual sign, are partial to eating or licking chocolates off their lover’s body. They like to keep chocolate for themselves and hide it so no-one else can find it.
  • Sagittarians prefer to eat chocolate with a high cocoa content. The darker the better.
  • Capricorns tend to be perfectionists, so they seek out the most finely crafted ganaches and truffles they can find.
  • Aquarians tend to like exotic and unusual flavour combinations – geranium truffles or wasabi ganaches, for example, would suit them to the ground.
  • Pisceans like to share their chocolates with all and sundry, often forgetting to keep some for themselves.


Image result for chocolate astrology



Not so much a magnet made out of chocolate – though that would be nice enough – but a fridge magnet inscribed with a bit of witty chocolate lore. Chocolate magnets are constant reminders, if ever one needed reminding, of the important role chocolate plays in our lives. Chocolate can be a mood-enhancer, an energy booster, an emotional prop, a romantic inducement, or all four at once. Without chocolate to help us navigate through the vicissitudes of life, the dreams and hopes, the failures and disappointments, would be so much more difficult to negotiate. Well-known examples of these magnets include:

  • If there’s no chocolate in heaven I’m not going there.
  • Forget love – I’d rather fall in chocolate!
  • I could give up chocolate but I’m not a quitter.
  • Coffee, chocolate, men… some things are just better rich.
  • Forget chicken soup, my soul needs chocolate.
  • Save the earth, it’s the only one with chocolate.
  • Friends are like fancy chocolates…  it’s what’s inside that’s special.
  • A well balanced diet is a chocolate bar in each hand.
  • Seven days without chocolate makes one weak.


Image result for chocolate fridge magnet

Just in case we need reminding of how chocolate can make us better.





A chocologue is a chocolate coincidence, a chocolate event mirrored in art or literature. In the 1980s an art historian had occasion to visit one of her favourite English stately homes. Recounting the event many years later she described how her gaze panned across the Grand Hall from a balustrade of verde antico marble, to a painting of Euterpe, Muse of music and pleasure. As her attention lingered on the eighteenth century allegory depicted before her, she suddenly realised that the Muse was holding a double flute with the same “affectionate solicitude” with which she herself was holding a box of chocolates.


Painting of Euterpe, Muse of music and pleasure.



A chocomist is a teacher, philosopher or priest who promotes the redemptive power of chocolates. In May 2012, vicar Phil Ritchie of All Saints Church in Hove, told his flock the best way to spend Easter Sunday was to give church a miss and “stay in bed, have sex and eat chocolate”. There are many facets to Easter, Father Ritchie insisted, and eating chocolate in bed after having sex was just a brilliant way to celebrate the resurrection.





D’Arcy’s Law of Chocolate Consumption is a variation of Parkinson’s Law and states that, “Appetite always increases to meet the quantity of chocolates available. Thus, no matter how many chocolates left in the box, they will inevitably be consumed within a shorter time than expected”.


 A chocotectic is someone who likes to be, or fantasises about, being covered in chocolate. Some chocotectics like to wallow in the sensation of chocolate against the skin which, together with the heady aroma of chocolate filling their nostrils, leads to feeling of being at one with the food they love.


Others head for spas offering two-hour cocoa wrap treatments, as well as chocolate manicures and pedicures. Designed to stimulate endorphins in the body, to detoxify the skin (cocoa is high in anti-oxidants), and to exploit the moisturising effects of cocoa butter, these treatments are becoming increasingly popular with people who want to be immersed in chocolate but without the mess.

almost there

Not all chocotectics want to be covered in chocolates head to toe. There are many who like the sensation of  just being drizzled with it  – either as a prelude to more sensual activity (there’s always someone willing to lick it off!), or to make artistic and cultural statements about the complex beauty of melted chocolate.



In a study published during the 1980’s, sociologist Marjorie Ferguson identified four types of facial expression in the cover photos of women’s magazines. Number one, on a scale of increasing emotion and animation, is the “Chocolate Box” expression, described as a half or full smile, with the lips together or slightly parted, and the face full or three-quarters to camera. The projected mood is one of softness and sweetness, being not too hot – a warm bath kind of warm – and where the uniformity of features is more important than any quirks or individuality. In other words, aiming for the smooth perfection of milk chocolate.

The soft "Chocolate Box" expression.

The soft “Chocolate Box” expression.


A chocotainer is a chocolate retainer, someone who keeps their chocolates for an inordinately long period – i.e. more than a few days, a week even! – before eating them. Whether such a person is blessed with superhuman powers of self-control, or simply forgets how satisfying their chocolates are, has yet to be fully determined.


Two ‘chocotainers’ eking out their chocolates and demonstrating their wholly uncommon powers of self-control. (Photo by: George Marks)


chocolate dream

Choconeiria is the interpretation of chocolate in dreams. That chocolate is full of symbolism is already acknowledged, so it comes as no surprise that in the psychology of dream interpretation chocolate can mean many different things.

Some have it that dreaming of chocolate indicates a subliminal desire for more pleasure in life: either for more enjoyment and carefree frivolity, or for more romance and sex. Others have the viewpoint that chocolate indicates a need for more sweetness in life, or even the desire to escape life’s constant pressures. And then again, there’s the opposite view: that chocolate signals the dreamer is indulging to excess and therefore has a need for self-restraint. Chocolate also symbolises an attitude of mind or the memory of happy events – things or people that bring joy, or friends who make us feel welcome. Given the complexity of chocolate it’s no surprise that it draws us to such ambiguous conclusions.

Dreaming of opening a box of chocolates symbolises the thrill, the delight, in approaching or engaging in new experiences, and can also mean the dreamer is about to experience a great love, a celebration of some kind, or a richly deserved reward.

At a very deep level, dreaming of chocolates is said to symbolise the desire for wholeness – the desire to be at ease with ourselves and others. In this interpretation, the couverture represents the surface level of thoughts – our conscious thought processes; the filling inside represents our emotions and unarticulated feelings; and the sweetness of the chocolates themselves represents the vitality, the lifeforce, that permeates everything.

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