THE CHOCOLATE BOX EXPRESSION

by The Chocolate Dictionary

In a study published during the 1980’s, sociologist Marjorie Ferguson identified four types of facial expression in the cover photos of women’s magazines. Number one, on a scale of increasing emotion and animation, is the “Chocolate Box” expression, described as a half or full smile, with the lips together or slightly parted, and the face full or three-quarters to camera. The projected mood is one of softness and sweetness, being not too hot – a warm bath kind of warm – and where the uniformity of features is more important than any quirks or individuality. In other words, aiming for the smooth perfection of milk chocolate.

The soft "Chocolate Box" expression.

The soft “Chocolate Box” expression.

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