THE CHOCOLATE BOX EXPRESSION
by The Chocolate Dictionary
In a study published during the 1980’s, sociologist Marjorie Ferguson identified four types of facial expression in the cover photos of women’s magazines. Number one, on a scale of increasing emotion and animation, is the “Chocolate Box” expression, described as a half or full smile, with the lips together or slightly parted, and the face full or three-quarters to camera. The projected mood is one of softness and sweetness, being not too hot – a warm bath kind of warm – and where the uniformity of features is more important than any quirks or individuality. In other words, aiming for the smooth perfection of milk chocolate.