CHOCCYWOCCYDOODAH

by The Chocolate Dictionary

An elaborate or extravagant creation in chocolate; a theatrical display of chocolate fantasy.

At one end of the definition there are the choccywoccydoodah tins of Cadbury Roses, Cadbury Heroes and Nestlé Quality Streets vertiginously piled up in supermarkets at Christmas time (and often well before!). At the other end of the scale there are the superfragilistic and manifestly more expensive chocolates such as Rococo’s medal-winning Red Berry Madagascar ganache, an amazing, surprising, meltingly delicious bonbon with an fruity interior to die for.

rococo ganaches

A box of Rococo ganaches (image from : Dukeshill website)

Choccywoccydoodah is also the name of the highly original chocolatier from England’s south coast town of Brighton, with a branch also in London’s quirky and creative Soho. Apparently the name choccywoccydoodah came to the founders after a night of boozy inspiration, unaware that the word already existed. It was a name perfectly intuited for the kind of flamboyant design company they are. More boudoir than chocolate shop, the Brighton and London boutiques may have a distinct campness about them, but the way they push the boundaries of chocolate creativity is nothing short of divinely inspired. Chocolates on offer include cute little birds and animals, men’s and women’s shoes, chocolate lip lollies, and naughty chocolate willies. Most extravagant of all are their cakes and one-off chocolate sculptures – so fantastical that if Marie Antoinette were alive today even she would think they were over-the-top.

choccywoccy london

Choccywoccydoodah’s boutique in London, just off Carnaby Street. (image from: Choccywoccydoodah’s website)

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