by The Chocolate Dictionary

Similar to the Ensellure and Suprasternal Notch Tests, this is the test in which a lover is judged by whether or not one would enjoy eating or licking chocolates out of their navel. It involves judgements not just on how pretty his or her navel is, but also on the excitement that can be derived from it. The Navel Dip Test is related to the ancient science of omphalomancy, divination through the examination of the navel, a fact that indicates the significance of this part of the body as an erogenous zone. In 2002 Mars alluded to the Navel Dip Test in their Maltesers campaign. A smiling woman, midriff exposed and a Malteser in her navel, was shown sprawled invitingly on a thick white rug. Tagline: “the lighter way to get him to do absolutely anything”.

Maltesers advert from 2002.