by The Chocolate Dictionary
Chockliss is when the buying, unwrapping or eating of chocolate is experienced as an illicit thrill. It could be experienced in the eating of caramels and ganaches when one should be dieting. It could be in the eating of chocolates while lounging in bed, where the risk of staining the sheets is likely to lead to censure. And it could also be in the excitement that comes from marrying flavours that are not usually found together. WordPress blogger Sourabh, who writes about “food, fashion and frameworks”, describes the trend for “adulterous” flavour combinations such as salt and caramel. Unusual at the time it was introduced in the 1990s, though not in Britanny where it is something of a tradition, it is now found everywhere. More recently we’ve seen the “prowl” of pepper, chilli, mango, and even garlic, vinegar, and Marmite. And how long will those daring cheese couplings last for?. For Sourabh though, it’s the “naughty” Swedish brand Fika Choklad, with their “favourites to flirt”, like red gingerbread and ruby licorice, that get her going, evoking just the right ooohs and aaahs at “perfectly climaxed intervals” to make her taste buds lust for more.
Chockliss as an illicit thrill is perfectly illustrated in the way passages like this, taken from an advert for Mars’s Fling in Cosmopolitan, depict the pleasure of eating chocolate as a secret, intimate thrill:
“Elizabeth lowered the lights, put on some soft music, and lay down on her bed. She wasn’t worried about being interrupted: her husband was out if town. He was always out of town. She was used to this by now. She thought back to times before – the guilt quickly followed. But not anymore.”
“Elizabeth had learned to have a little fun. How to be a little naughty. Excitement raced through her body. She had waited all day for this moment. She grinned, picturing her husband’s face, his reaction, were he to wander in and see her. It would certainly not be a smile. He couldn’t stand the idea of crumbs on the sheets.”