by The Chocolate Dictionary
Chockliss is when the buying, unwrapping or eating of chocolate is experienced as an illicit thrill. It can be the eating of pralines, caramels and ganaches when one should be dieting. It can be the eating of chocolate in bed when the risk of staining the sheets is likely to cause censure. Or it can be the excitement derived from marrying flavours that are not usually found together. WordPress blogger Sourabh, who writes about “food, fashion and frameworks”, describes the trend for “adulterous” flavour combinations that started with salt, and followed by the “prowl” of pepper, sesame, chilli, and mango. Now, even garlic, vinegar, Marmite, and cheese couplings are being explored. For Sourabh, though, it’s the “naughty” Swedish brand Fika Choklad, with their “favourites to flirt” like red gingerbread and ruby licorice, that get her going, evoking just the right ooohs and aaahs at “perfectly climaxed intervals” to make her taste buds want even more.
Chockliss is also in the way sites like Pinterest and Tumblr display “food porn” pictures of red velvet ice-cream in a chocolate cone and gorgeously immoral, guilt-stuffed chocolate mousse cheesecakes etc. for chocophiles to drool over; and in the way passages like this, taken from an advert for Mars’s Fling in Cosmopolitan, teasingly depict the pleasure of chocolate as a secret, intimate thrill:
“Elizabeth lowered the lights, put on some soft music, and lay down on her bed. She wasn’t worried about being interrupted: her husband was out if town. He was always out of town. She was used to this by now. She thought back to times before – the guilt quickly followed. But not anymore.”
“Elizabeth had learned to have a little fun. How to be a little naughty. Excitement raced through her body. She had waited all day for this moment. She grinned, picturing her husband’s face, his reaction, were he to wander in and see her. It would certainly not be a smile. He couldn’t stand the idea of crumbs on the sheets.”