THE CHOCOLATE PERCENTILE

The  percentage  of women  who,  according to  surveys, say  they’d rather  have chocolate than  sex.  The figure varies from country to country, indicating it’s not just the type of chocolate that has an influence but also cultural differences.  The lowest  percentile is  in Ireland  where a 2010  survey  found 20%  of women would rather have  chocolate than  sex.   A 2012 GratisPoint  survey in  France,  home to  some of the best chocolate in  world,  found it  was as  high as 49%.   Whereas a  2007 poll  by Cadbury  in England  found it was  only  marginally  higher at  52%. In America,  a survey  by the  Chocolate  Manufacturers  Association came  in  with a  massive 70%, later  bumped  up to an even  more  impressive  73%  in  a  2011  survey  by Saatchi Wellness.

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A woman engaged in the chocolate percentile.

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As to the reason why so many women prefer chocolate to sex, the explanations are as numerous as the surveys themselves, though two theories stand out as worthy of interest. The first, according to Cadbury’s own research, is that for many women chocolate provides “guaranteed pleasure, it never disappoints”. It’s a belief Cadbury put to good use in the tagline for their Spanish ads of 2010: “A man is never going to be like a whole bar of Cadbury’s”.

The second theory relates to the belief in the lists circulated on the web, especially around Valentine’s Day, that emphasize the positive, mood-enhancing properties of chocolate as:

Ten Reasons Why Chocolate is Better than Sex

  1. Chocolate satisfies even when it has gone soft.
  2. You can make chocolate last as long as you want it to.
  3. The word ‘commitment’ doesn’t scare off chocolate.
  4. You can have chocolate at work without upsetting your colleagues.
  5. With chocolate there’s no need to fake it.
  6. You can have as many kinds of chocolate as you can handle.
  7. You are never too young or too old for chocolate.
  8. “If you love me you’ll swallow that” has real meaning with chocolate.
  9. Chocolate will never be rude to you.
  10. Chocolate is never jealous of your friends.

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There is never a need to apologise with chocolates…

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