CHOCOLUTION

by The Chocolate Dictionary

Chocolution is the using of chocolate to resolve a problem – as compensation for an act of unkindness, for example, or as a bribe to encourage a person to do something. Most people have applied chocolution in one way or another, almost certainly on more than one occasion, but chocolution very publicly hit the headlines in 2005 when it was used by the headteacher at a primary school in Thetford, Norfolk, when he offered his little charges a bar of chocolate if they made it to half term without anyone being suspended. And again in 2010, when it was used as part of a campaign to reduce electricity consumption by council staff in Cheltenham, Gloucestershire, who were given boxes of chocolates as an encouragement to turn off their computers at night.

The offices of Cheltenham Borough Council – well practiced in the art of chocolution.

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