CHOCOLEPSY

by The Chocolate Dictionary

Chocolepsy is the yearning to have, or to be near, chocolates. Charlie Bucket in Roald Dahl’s Willy Wonka and the Chocolate Factory is one of the most well-known chocolepts, but in 2002 when London’s upmarket grocer Fortnum & Mason placed an advert for a new chocolate buyer, someone willing to travel the world to select the best chocolate for the company’s discerning clientele, they were inundated with over 3,000 applications, including one from the Personnel Manager’s nine year-old daughter.

Fortnum & Mason, London. (image from: http://www.accentbritain.co)

This incident, together with the enormous popularity of visitor centres such as Cadbury World in Bournville, and Hershey’s Chocolate World in Pennsylvania, not to mention two movie versions of Willy Wonka and the Chocolate Factory, illustrate just how widespread and dedicated chocolepts are. Mention should also be made of standard-bearers like Mary Tetley from Wales who, in typical chocolepsy fashion, went on a three-month tour of Europe to sample the best of French, Belgian and Swiss chocolates, after inheriting £10,000 and a letter telling her to follow her dream. On her return, she opened her own chocolate shop, fulfilling an ambition she had cherished ever since she was a little girl. All proof of the New York Times’ assertion in 2007 that the world is flat and chocolatiers want to coat it.

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