CHOCOMETRICS

by The Chocolate Dictionary

The use of chocolates as a measure of confidence. The entry for chocolatisation in this Dictionary gives the example from 2003 of auditors for the National Health Service keeping a record of how many boxes of chocolates – “gestures of satisfaction” – were being given to nurses by grateful patients. Years before, in 1994, a journalist from Tatler Property used as his measure of increasing confidence in the property market the fact that, for the first time in three years, chocolate mints were appearing with the coffee at the end of agency lunches.

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