by The Chocolate Dictionary

Chocopathy is when everything is linked, however tenuously, to the figurative or literal qualities of chocolate. Chocopathy sees a meaningful connection in, for example, the basque – the lacy female undergarment – to the Basque region in southwest France, because it was in this area that French chocolate was first manufactured. It also considers 1926, the year in which M&S sold their first bras, and Godiva sold their first pralines, as significant because of the symbolic connections between female underwear and chocolates (see the entry on the Milk Tray Approach).

Other interesting connections include the one of Alicia Markova being made a prima ballerina in 1933, the same year as Rowntree launched their Black Magic assortment. Markova always ate chocolates prior to her performances.

Alicia Markova dancing Giselle following an inspirational box of Black Magic. (image from:

Chocopathy makes much of Chenonceau – the most chocolate-boxy chateau in France – being purchased by the Menier family, because they made their fortune from chocolate. The intertwined letters carved into the ceiling of Chenonceau’s Green Study are two C’s – for chocolate. So was the chateau predestined to be bought by France’s premier chocolate magnates?

Theresa Cheung, author of the inspirational Better Than Sex, does much to make chocopathy useful in daily practice. She relates the principles of a contented life to the qualities of chocolate by comparing the opening a box of chocolates, for example, to our need to know what’s going on inside ourselves.  And examines the reasons why chocolate is so sexy. It’s not just in the unwrapping, she explains, but in the versatility of the substance. It can be consumed in so many ways: alone or with a friend or lover; quickly or slowly; indulgently or “naughtily”; and it satisfies all the senses.