CHOCOPATHY

by The Chocolate Dictionary

Chocopathy is when the world is reduced to one thing – chocolate. It links everything, however tenuously, to figurative or literal qualities of chocolate. Chocopathy sees a meaningful connection in, for example, the basque – the lacy female undergarment – to the Basque region, a province in SW France, because it was in this area that French chocolate was first manufactured. It would also consider 1926, the year in which M&S sold their first bras and Godiva sold their first pralines, as significant because of all the symbolic connections between female underwear and chocolates (see the entry on the Milk Tray Approach for a fuller explanations).

Other interesting chocopathic connections include the one involving Alicia Markova being made a prima ballerina in the same year, 1933, as Rowntree launched their Black Magic assortment – primarily because she went on to eat so many of them prior to her performances.

Alicia Markova dancing Giselle following an inspirational box of Black Magic. (image from: 1.bo.blogspot.com)

Chocopathy makes much of the fact that Chenonceau – the most chocolate-boxy chateau in France – was purchased by the Menier family, because the Meniers made their fortune from chocolate. Of even greater importance however is that the intertwined letters carved into the sixteenth-century ceiling of Chenonceau’s Green Study are two C’s – for chocolate.

Theresa Cheung, author of the inspirational Better Than Sex, relates the principles of a contented life to the melt-in-the-mouth qualities of chocolate. She compares the opening a box of chocolates, for example, to our need to know what’s going on inside if we want to lead a happy life. She also examines the reasons why chocolate is so sexy. It’s not just in the unwrapping, she explains, but in the versatility of the stuff, because it can be consumed in so many ways: alone or with a lover; quickly or slowly; indulgently or “naughtily”; and because it satisfies all the senses.

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